Anuket

Approach

Anuket Steakhouse is the premier destination for elevated Egyptian cuisine. With ingredients flown directly from the Nile region itself to locations in New York, Paris and London and more, their cuisine provides an authentic culinary experience that ignites the wonder of Egypt with each and every bite.

Challenge

While deeply rooted in Egyptian culture, it was important that the brand not feel cheap or gimmicky. The solution would have to bridge the gap between honoring the heritage of the restaurant and still maintaining an elevated and modern atmosphere.

Just like its menu consists of modern takes on ancient dishes, the branding for Anuket combines the new and old using minimalist design paired with dark, rough textures such as slate, copper and leather. Homages to ancient Egypt come in the form of geometric patterns which are used across the touchpoint. The sharp typeface Futura ties the whole brand together by mimicking the style of the logo and the patterns.