Sojos

Sojos has been a pioneer of homemade raw pet food since 1985. They specialize in raw, freeze-dried meals that are then rehydrated, and they seek to bridge the gap between quality raw diets and the convenience of kibble.

Following a brand audit, it was determined that while the product was seeking to occupy a unique space within the pet food market, its branding wasn’t standing out enough to call attention to it. Sojos needed a consistent visual identity that spoke to the nature of the product and its benefits to pets.

challenge

If Sojos was about quality raw ingredients and the health benefits they provide to pets, then their identity needed to reflect those pillars.

Approach

With the new tagline “Unleash Their Wild Side”, the rebrand centered around the possibilities of adventures to come with healthy pets and the unprocessed, real ingredients that make those adventures possible.