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Waltman Eyecare
Approach

Waltman Eyecare is a full service optometrist with locations across the United States as well as accessible online resources such as subscription boxes for contacts, solution, glasses and more. Their goal is to streamline eye care to be less complicated so that their customers can spend more time enjoying their lives in clarity. 

Challenge

As a healthcare provider, Waltman required a visual identity that was clean and professional, but also needed to come across as accessible and appealing to its audience.  

 

The family name was incorporated into the logo by combining the “w” and the glasses. The shapes of this logo were then extended across the brand, with the undulating blue lines used to break up the minimalist white. Transparent blue breaks in the packaging and the use of clean white and grey all give a feeling of clarity and professionalism while the geometric and monoline style of the typeface and the logo keep a sense of fun and approachability to the brand. 

awards

Silver — Graphis New Talent 2021 (Packaging)

Silver — Graphis New Talent 2020 (Logo)

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process

1/11

© 2021 Nathanael Taylor Loden, All Rights Reserved.